The project was rebranding a basketball league. It's a unique league focused on the development of everyone involved from the the players to the supporting community. I wanted the branding to be fun and build excitement for everyone involved. And one of the most exciting things for athletes is notoriety. So I took inspiration from newspapers and magazines to pay homage to the retro eras of basketball (before the internet) and created a unique aesthetic that would help the league stand out from other events in the state.